ABOUT

👋 I’m a Creative Director and brand storyteller focused on building work that feels less like marketing and more like entertainment - ideas with emotional weight, cultural relevance, and premium craft.

Across roles at Delta Air Lines, Peloton, and MALKA Media, I’ve led creative teams, shaped brand voice, and delivered 360 campaigns that reached global audiences. My background spans AV, social-first storytelling, experiential, and brand systems, but the through-line is the same: elevate the work, protect the idea, and bring people w/you.

I lead with clarity, collaboration, and a belief that great creative only happens when teams feel trusted and inspired. I love building worlds, transforming insights into narrative, and guiding a team from strategy to execution without losing what matters most - the heart of the story.

His company Sugarboy Productions is focused on developing thoughtful, captivating, original storytelling across film, commercial and brand content.