BUDWEISER
Best Buds

MADE FOR
Budweiser

AGENCY + PRODUCTION
Malka Media

MY ROLE
Creative Lead/Writer

THE GOODS
61M PR impressions in 72 hours.
100% positive sentiment on social.
Press: AdAge, Clios Ads of the World

THIS IS A STORY ABOUT LOYALTY.

200 career starts together. Adam Wainwright. Yadier Molina.
The most by any pitcher-catcher duo in MLB history.

These numbers tell the story of an unshakable bond through highs and lows, truly a friendship worth celebrating. The best prize of all — getting surprised with their faces on beer cans by the king of beer.

I led creative development through production and post, also served as the on-set director for the TVC hero film, and delivered a range of social content including a custom Budweiser can reveal.

This is classic sports iconography. The kind of campaign that reminds you why people actually love sports.