TVC + SOCIAL

Many records are about numbers.
This one was about loyalty.

The ask:

When Yadier Molina and Adam Wainwright approached 200 career starts together, the most by any pitcher/catcher duo in MLB history, Budweiser partnered with us to celebrate a friendship that defined a franchise and a fan base.

The work:

We built a campaign rooted in classic sports iconography - timeless, emotional, and unmistakably Budweiser.
A hero film anchored the launch, supported by social-first content and a surprise custom can reveal honoring the best buds.

The impact:

• 61M PR impressions in the first 72 hours

• Social conversation exceeded KPI by 54%

• 100% positive sentiment