THIS IS A STORY ABOUT MOMENTUM.

Wolfspeed makes silicon carbide — the magic material reshaping how energy moves through electric vehicles, power grids, and the infrastructure of the future. They're a world leader. Nobody outside the industry knew their name.

I led creative across this rebrand and integrated campaign, from scripting a new brand manifesto to delivering films, photography, OOH, and event launch.

I also served as film director for the new brand spots, translating complex silicon carbide manufacturing into a bold, human narrative.

We gave them a platform and a reason to exist in the broader conversation.
A company that finally feels as ambitious as it actually is.