NEW BRAND PLATFORM

The ask:

Wolfspeed is the world leader in silicon carbide - a material reshaping how energy moves through the world. They needed a brand that could match the scale of their ambition, repositioning as a visionary market leader, not just a materials supplier.

The work:

We developed a new brand platform and creative foundation, translating complex silicon carbide manufacturing into a bold, human narrative. The work included a flagship brand film, a proof-driven employee-led film, social spots, event and OOH design, and updated product photography.

The impact:

A new foundation for Wolfspeed’s rebrand - sharpening their voice, elevating perception, and setting a scalable direction for how the brand shows up across industries, partners, and future growth.